24 janvier 2012

Ladies and gentlemen – introducing MA by Ariane Moffatt:

Out February 27th on Audiogram, the acclaimed Quebec songbird is now reinventing herself, delving into uncharted electro-pop territory and reaches new heights with the boldest, brightest songs of her career. ‘In Your Body’ is released 24th of January, a track from the coming album that evokes Goldfrapp meets the B-52s with its shuffle-step beat, jazzy synth stabs and sassy lyrics.

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MA is, in a way, Ariane’s most personal work. The title comes from the Japanese concept of the ma, which refers to a sensorial experience of negative space or downtime – not as something that separates but rather something that unites. A quiet place allowed her to make an album that is both totally centered and wildly adventurous. MA is written, performed and produced completely by Ariane herself; in her creative space, at studio Planet and at Montrealʼs Hotel2tango studio (Arcade Fire, Barr Brothers, Handsome Furs).

Working both in French and in English felt natural for Moffatt, who lives in Montrealʼs diverse Mile End neighborhood. She has dabbled in the language before; but by recording more than half her new album in English, she positions herself in the ma between her cityʼs two dominant cultures. And she sounds equally at home in each.


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